Is it the medium or lifestyle that’s changing our media consumption?

Is it the medium or lifestyle that’s changing our media consumption?

I don’t read newspapers. I don’t watch the local news. I don’t watch the national news. This doesn’t mean that the news doesn’t matter to me but rather the way in which I consume the information does. I get my news in bite-sized chunks online as free minutes are available a couple of times throughout […]

The Case for Marketing Technologists

Scott Brinker over at the Chief Marketing Technologist blog recently interviewed me about my experience going into Marketing, then IT, and back to Marketing again as a part of a series in which he is covering “Marketing Technologists” across various organizations. (Thanks, Scott!) On a related note, in an article on February 7th from VentureBeat about Microsoft […]

Apple Retail Store Purchase Process

Apple Retail Store Purchase Process

I love Apple products and the Apple retail store. The checkout process however, needs some work. Unless you are getting help from an Apple retail associate, the store is not really setup for someone who just wants to go in and buy a product. The lack of a line of registers is a novel idea […]

What are you trying to accomplish with this page?

This post’s title became the topic of an interesting discussion in our Marketing Team in which we were discussing the concept of providing a better template for Product Managers to submit their creative briefs for traditional and interactive media requests. However, a template won’t fix a fundamental misunderstanding of the commercialization process. The Purpose of Commercialization […]

When you have a product or service complaint, where do you go?

I’ve been noticing more and more than companies still primarily use their customer service phone centers as a primary means of measuring satisfaction of their products/services with consumers. Why do consumers call customer service? Maybe it’s just me, but when I spend my time to call customer service, it’s to get a specific issue resolved […]