In my ongoing effort to keep the definition of “What is E-Business” up-to-date, I have expanded on the topic of the E-Commerce pillar to E-Business specifically addressing Channel Strategy. Here’s the excerpt:
A component of any E-Commerce strategy impacting end-buyers will ultimately need to incorporate channel strategy, too. Managing channel conflict, especially for manufacturers selling direct to consumers, is a critical component to your E-Commerce strategy. Pricing, promotions, product offerings, how you communicate where and how to buy your products — these all play into your E-Commerce Channel strategy.
I keep a running and constantly-updated definition of E-Business outlined here: http://www.digitalproductstrategy.com/what-is-ebusiness/ .